Pete’s View

I’ve long thought that successful social software requires as much attention to designing for user motivation as it does to implementing those insights in algorithms and clean user interface.
I’m not the only one of course who has thought that. It’s an active area of study and commentary. From Jacques Bughin of McKinsey who studied contribution [...]

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An interesting overview of the evolution of video games - especially how the development focus shifted to different countries as the underlying plaftorms change.
Also of interest to those of us with an interest in social media is the way subtle changes in game technology get used to motivate and reward players. As with so much [...]

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