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Archive for the ‘Strategy’ Category

Social Media Styles

Posted in Media, Social Software, Strategy, Television on August 15, 2007 | 2 Comments »

Matt Locke has an interesting post
“describing social media spaces in a way that can be shared by both traditional media indies and digital media agencies”
He uses a use centered model based on behavior, action and expectation while on a site. The six styles are:
- Secret Spaces
- Group Spaces
- Publishing Spaces
- Performing Spaces
- Participation Spaces
- Watching Spaces
(link here for his description of [...]

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Physical & OnLine Media Advantages

Posted in Media, Newspapers, Radio, Strategy, Television on July 11, 2007 | Comments Off

Jeff Jarvis, writing about Prince’s distribution of his new CD inside the London’s Sunday Mail says:
“it exploits the one last advantage of printing a paper on atoms and delivering them: distribution”
That’s not totally true. Each media type has several unique characteristics which can be used independently or in conjunction with online presence to extend the online [...]

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Friends, Enemies and Frenemies

Posted in Strategy on June 28, 2007 | Comments Off

Yesterday Om Malik coined a new word – Frenemy.
A frenemy is used to describe a business relationship where companies are friends of today, enemies tomorrow and friends again the day after. It’s the modern name for co-opetition the business mindset that combines competition and cooperation that was popularized in a wonderful book of the same [...]

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