Matt Locke has an interesting post
“describing social media spaces in a way that can be shared by both traditional media indies and digital media agencies”
He uses a use centered model based on behavior, action and expectation while on a site. The six styles are:
- Secret Spaces
- Group Spaces
- Publishing Spaces
- Performing Spaces
- Participation Spaces
- Watching Spaces
(link here for his description of [...]
Archive for the ‘Social Software’ Category
Social Media Styles
Posted in Media, Social Software, Strategy, Television on August 15, 2007 | 2 Comments »
Social Media at 28.8
Posted in Quirks, Social Software on August 8, 2007 | Comments Off
I`m at the cottage. Peaceful and slow.
Plenty of time for a quick paddle or swim while the latest Viral Video Chart or ITConversations podcast loads. Out to pick raspberries for pie as my RSS subscriptions update and plenty of time to compose before posting, to keep the phone line free for neighbours calling.
There`s a different [...]
Posted in Advertising, Attention Economy, Marketing, Social Software, e-commerce on July 12, 2007 | Comments Off
Om Malik is putting people onto Downfly – a social link exchange service with a twist. Not only does it make it very easy to send links to your friends from any page or application. To get an idea of how easy, and social this is check out this little promo:
According [...]
Washington Post - 10 Principles
Posted in Internet, Media, Newspapers, Social Software, Washington Post on July 10, 2007 | 1 Comment »
Jeff Jarvis writes that the Washington Post, which recently posted its 10 Web Principles needs an 11’th – a commitment to collaborate with readers.
His argument seems to be that the paper is still casting its self in the center and hasn’t come completely to grips with its role as an institution shaping the relationship it [...]
Social Application Optimization
Posted in Advertising, Attention Economy, Facebook, LinkedIn, Marketing, Social Software on July 9, 2007 | Comments Off
Alec Saunders points to a great post by Jeneane Sessum on Social Application Optimization – likening it to Cluetrain Manifesto with its suggestion that marketing is conversation.
Jeneane suggests there’s a need for a strategy and programs to have those conversations in social spaces creating an integrated presence across social sites or as she calls it [...]
The Future of Newspapers (and Radio & TV)
Posted in Advertising, Attention Economy, Internet, Media, Newspapers, Radio, Social Software, Television on June 22, 2007 | 1 Comment »
Jeff Jarvis asked what newspapers will look like in 2020. It’s an interesting question because 13 years is a huge timeframe – when you consider what the past 13 years have wrought. But here’s a stab.
First the underlying processes technologies that are in evidence now, or in accelerated adoption cycles, will be the same processes [...]
Federated Social Networks
Posted in Facebook, LinkedIn, Social Software on June 21, 2007 | 1 Comment »
Following up on yesterdays post I came across an interesting post on Seamus McCauley’s Virtual Economics blog that argues that vertical (activity/theme focused) social networks won’t win because:
“a social network that lets people express multiple identities in multiple ways is almost always going to dominate a network that tries to confine identity within a singular [...]
When Social Networks Collide
Posted in Facebook, LinkedIn, Social Software on June 20, 2007 | 3 Comments »
Ed Sim, asks whether LinkedIn and FaceBook are on a collision course?
The underlying question, is each currently targeting different social networks? Or are there networks starting to overlap? If it’s the latter, how long will people maintain, and consistently interact with two sites offering similar services. Ed asks:
“wouldn’t it be great if there was a [...]
Behaviorally Targeted Ads
Posted in Advertising, Long Tail, Media, Social Software on June 20, 2007 | Comments Off
Jeremy Liew has a number of great posts on behavioral targeted ads
First some background. Liew points out the number of sites people visit has grown dramatically in the past 5 years, at the same time the top 10 domains are getting an increasing proportion of total internet page views.
On the surface this suggests that many [...]
Advertising divided
Posted in Advertising, Internet, Marketing, Media, Social Software on June 13, 2007 | Comments Off
Om Malik in his review of the Apple-Bebo announcement to sell iTunes through Bebo’s social network asks “Can we expect more such deals’?.
He believes we will – in large part because social networks are not attracting advertisers at the rate their incredible page views would suggest.
I’d agree in the short term that such deals will increase [...]
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