Earlier I’d written on the social media press release – essentially a site designed as a repository for sharable clips, images and story components that can be used by journalists and bloggers.
A few days ago Maggie Fox released her company’s version, providing details of the internal lay out and the elements that should be included. [...]
Archive for the ‘Social Software’ Category
Social Media Press-Releases – part 2
Posted in Advertising, Business Process, Marketing, Media, Social Software, Strategy on January 30, 2008 | Comments Off
Voice Mash-ups – Imagination is the biggest barrier
Posted in Business Process, Innovation, Internet, Social Software, Telephony & VoIP on January 17, 2008 | Comments Off
I’ve been watching the growth of Iotum’s Free Conference calling service because conferencing is the perfect voice service for social media. So it was that last Friday I sat in on Alec Saunders Voice Mash-up conference call (download podcast) to learn where he, and a number of voice evangelists (Thomas Howe, Jim Courtney, Andy Abramson) [...]
Social Media as the new marketing and advertising
Posted in Advertising, Attention Economy, Blogging, Marketing, Social Software, Strategy on December 5, 2007 | 1 Comment »
On Monday I attended Joseph Thornley’s Ottawa Third Tuesday Social Media Meet-up. As usual it did not disappoint.
Richard Binhammer, Dell’s Senior Manager of Public Affairs took us through the process that took Dell from ‘Dell Hell’ to ’Dell Swell’ and everything in between.. Along the way he provided remarkable insight into the way that social [...]
Social Media Press Releases
Posted in Advertising, Attention Economy, Blogging, CBS, Social Software, Strategy on October 11, 2007 | 1 Comment »
Maggie Fox asks whether a site for social media sharing makes a good press release (here). The idea is that making images and video available for sharing enables traditional press and well as bloggers to spread the news – and that is after all the purpose of a press release.
Conceptually it’s a great idea.
What’s needed [...]
The Psychology of Participation
Posted in OttawaCamps, Social Software on October 3, 2007 | Comments Off
This slideshow is a good overview of the psychological approaches that apply to the design of social media sites.
At its heart it’s an eloquent argument for building on the millions of hours of social science research to design sites that motivate and engage. It also is chock full of thought provoking insights like the illustration [...]
Onslaught - Dove Evolution Follow-up
Posted in Advertising, Social Software on October 1, 2007 | 2 Comments »
A year after the Evolution Ad was released Dove releases the second installment - Onslaught.
Some interesting features - clickable web link at the end of the movie tied of a social and informational site. That’s great. The link should be more prominent though – and stay on at the end of the video.
There are some [...]
Is FaceBook a Gossip?
Posted in Facebook, Social Software on September 18, 2007 | Comments Off
Yesterday Maggie Fox wrote about FaceBook’s walled garden approach to user data.
Today I fianlly catch up on Alice Taylors wonderful blog - Wonderland and find her linking to an animation on FaceBook’s privacy policy - What Happens in the Facebook …
Both Maggie and “What Happens …” raise interesting questions about who owns our information and what can they do [...]
Creating Users
Posted in Facebook, Social Software, Video Games, danah boyd on September 12, 2007 | Comments Off
I’ve long thought that successful social software requires as much attention to designing for user motivation as it does to implementing those insights in algorithms and clean user interface.
I’m not the only one of course who has thought that. It’s an active area of study and commentary. From Jacques Bughin of McKinsey who studied contribution [...]
Adding Voice
Posted in Advertising, Social Software, Telephony & VoIP, VoIP, e-commerce on September 10, 2007 | Comments Off
Years ago I was a product line manager at Computer Telephony hardware manufacturer. Back then the big applications were voice mail, automatic call distribution, and numerous variants of calling card, personal assistant and unified messaging applications – and of course conferencing.
Back in July Jeff Pulver lamented that not much has chanced – saying VoIP vendors [...]
Rights & Privacy on Social Networks
Posted in Blogging, Facebook, Social Software on September 7, 2007 | Comments Off
Thanks to Maggie Fox for pointing to John McCrea’s (of Plaxo) Bill of Rights for Users of the Social Web
“Ownership of their own personal information, including:
- their own profile data
- the list of people they are connected to
- the activity stream of content they create;
- whether and how such information is shared with others
- freedom [...]
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