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Archive for the ‘Radio’ Category

Over at the P2P Foundation (a resource for trends and technologies related to participatory culture) there is a great video of Ethan Zuckerman discussing citizen Journalism and Global Voices a Citizen Journalism project he co-founded. While at LunchoverIP, Bruno Giussani talks about the three ingredients for the future of Journalism. (Originally published in KnightForum)
Zuckerman talks [...]

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Listen – Share

Recently there has been some talk about radio station web sites and how streaming on those sites is ranked by the rating group Arbitron.  At the time I’d commented that stations should just ignore Arbitron and do what’s in the long term interest of their business – certainly advertisers are willing to pay for effective [...]

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Why We Refer – Would you Refer?

Continuing the Viral marketing discussion Mathew Ingram – who blogs a lot about media – put me on to this great post by Pete Blackshaw  of Nelson Buzzma currently CMO of Neilsen BuzzMetrics (what is a CMO).
Pete outlines Five factors that drive personal referral. As headings they are:
- First to know & First to tell
- Favor Banking
- Creditability [...]

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Just as quick link to James Cridland at ”bloggy blogg blog” for an interesting example of how API’s create awareness and value around content.  
He suggests that Twitter took off in part because they included an API so that other developers could take information from their system and present it in ways they never considered [...]

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Converged Media

“The audience doesn’t disappear when they close the magazine or switch channels”
 
To me this is the core idea behind converged media experiences. An audience assembles around content not because of the medium but because they share common interest or orientation. Speak to that and the medium becomes important only to the extent that it influences [...]

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The Local Media Advantage - Radio

I have this nagging feeling that radio’s competitive advantage is going to come from establishing a new relationship with the audience, not necessarily being the creator of the content - which commercial radio does not do extensively.
In a world where everyone is distributing content on everyone else’s channel it seems that differentiating yourself based [...]

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VoIP and Streaming Radio

News from the Asterisk world that Mexuar has announced a click to call button that can be embedded on web pages, in email and as part of banners – allowing users are connected in less than 10 seconds without the use of any special client software.
 
Sure click to call has been around for a while [...]

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Radio and Charity Giving

Mark Ramsey makes the case for radio stations personalizing charitable campaigns because it increases giving.
While that’s good for the charity it doesn’t do much to set stations apart from other media which is important to establish a unique relationship between the charity and station, or with listeners and station.
It’s not that I disagree with personalizing [...]

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NetFlix a model for Radio?

Over at Hear2 Mark Ramsey suggests about NetFlix foray into digital delivery is a model for radio business models.
What’s interesting about the NetFlix entry is that it’s a preemptive change. Their customers are not ready to adopt downloading movies on mass – but the rise of video sharing sites means that if NetFlix doesn’t put [...]

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