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Archive for the ‘Media’ Category

Physical & OnLine Media Advantages

Posted in Media, Newspapers, Radio, Strategy, Television on July 11, 2007 | Comments Off

Jeff Jarvis, writing about Prince’s distribution of his new CD inside the London’s Sunday Mail says:
“it exploits the one last advantage of printing a paper on atoms and delivering them: distribution”
That’s not totally true. Each media type has several unique characteristics which can be used independently or in conjunction with online presence to extend the online [...]

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Washington Post - 10 Principles

Posted in Internet, Media, Newspapers, Social Software, Washington Post on July 10, 2007 | 1 Comment »

Jeff Jarvis writes that the Washington Post, which recently posted its 10 Web Principles needs an 11’th – a commitment to collaborate with readers.
His argument seems to be that the paper is still casting its self in the center and hasn’t come completely to grips with its role as an institution shaping the relationship it [...]

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Federated Advertising Platforms

Posted in Advertising, Media, Newspapers, Radio, Television on June 27, 2007 | Comments Off

In a recent post I’d said “media will come to recognize that they are as much in the advertising assembly business as they are in the ad delivery and content businesses”
Seems Time Inc. already recognizes which led to an interesting post at Publishing 2.0 comparing Ad Platforms and Ad Networks. The core distinction is who [...]

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A Day of Silence

Posted in Internet, Long Tail, Media, Radio on June 26, 2007 | Comments Off

Internet Radio goes silent today to protest large retroactive increases in royalty fees.
Sounds like a sleeper of an issue made worse by a campaign that doesn’t make sense!  It shouldn’t be. This is an important issue that at its heart looks like a battle royal over the business models and revenue that will effect the options [...]

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The Future of Newspapers (and Radio & TV)

Posted in Advertising, Attention Economy, Internet, Media, Newspapers, Radio, Social Software, Television on June 22, 2007 | 1 Comment »

Jeff Jarvis asked what newspapers will look like in 2020. It’s an interesting question because 13 years is a huge timeframe – when you consider what the past 13 years have wrought. But here’s a stab.
First the underlying processes technologies that are in evidence now, or in accelerated adoption cycles, will be the same processes [...]

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Behaviorally Targeted Ads

Posted in Advertising, Long Tail, Media, Social Software on June 20, 2007 | Comments Off

Jeremy Liew has a number of great posts on behavioral targeted ads
First some background. Liew points out the number of sites people visit has grown dramatically in the past 5 years, at the same time the top 10 domains are getting an increasing proportion of total internet page views.
On the surface this suggests that many [...]

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Advertising divided

Posted in Advertising, Internet, Marketing, Media, Social Software on June 13, 2007 | Comments Off

Om Malik in his review of the Apple-Bebo announcement to sell iTunes through Bebo’s social network asks “Can we expect more such deals’?.
He believes we will – in large part because social networks are not attracting advertisers at the rate their incredible page views would suggest.
I’d agree in the short term that such deals will increase [...]

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Games Industry = Media Industry

Posted in Games, Media on June 4, 2007 | Comments Off

Wagner James Au at GigaOm has a fascinating post about the disruption of the game industry by a variety of network orientated upstarts (Flash games to virtual worlds) all developed by teams outside the traditional game industry – and all growing quite handsomely. Unlike the game industry which is faltering. 
In many ways it parallels the [...]

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Remixing Audience Participation

Posted in Marketing, Media, Social Software, danah boyd, remix culture on May 31, 2007 | Comments Off

It’s an interesting time – as it always is when business models are in flux.
 You can’t give up on the old model – because it pays the bills – but it’s hard to believe it’s a winning strategy. To make matters worse the new model conflicts with tenants designed to protect the old model.
So it [...]

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The Next Web

Posted in Internet, Media on May 29, 2007 | Comments Off

Six web luminaries answer 4 questions on the next web.

 Tim O’Reilly - CEO O’Reilly Media
Martin Mickos - CEO MySQL
Jay Adelson - CTO Digg
Eric Meyer - CSS/HTML Expert - meyerweb.com
Matt Mullenweg - CEO Automatic
Steve Rubel - MicroPersuasion.com
on:
1. How are you influencing or building the Next Web?
2. What will the problems and bottleneck be?
3. How important is [...]

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