Posted in Advertising, Business Process, Marketing, Media, Social Software, Strategy on January 30, 2008 | Comments Off
Earlier I’d written on the social media press release – essentially a site designed as a repository for sharable clips, images and story components that can be used by journalists and bloggers.
A few days ago Maggie Fox released her company’s version, providing details of the internal lay out and the elements that should be included. [...]
Posted in Media, Radio, Strategy on January 30, 2008 | Comments Off
Last week I was talking to the sales manager of an Ottawa radio station about developing an online ad strategy and improving their online experience for listeners. It was an interesting discussion with someone I learned was the devils advocate.
First – and lets be frank – the stations current web site is horrible. Something the [...]
Posted in Advertising, Blogging, Innovation, Media, Television on November 21, 2007 | Comments Off
With apologies to Buggles – whose 1979 hit remembers the golden era of radio while celebrating the unrelenting force of technology to re-shape media.
It’s TV’s turn now. Web & Social video are set to reshape both media.
Locally stealth start-ups Overlay.tv and FaveQuest are playing in this area, as are local content producers like RaceDV. What’s [...]
Posted in Advertising, Facebook, Innovation, Marketing, Media, Strategy on November 7, 2007 | 1 Comment »
Yesterday FaceBook announced Beacon – an ad widget for eCommerce sites that asks the purchaser if they want the purchase in their FaceBook feed. One click and you’ve promoted the site and product while linking it to the reputation of the purchaser.
What’s slick about this is it removes the last shred of doubt that content is [...]
Posted in Advertising, Marketing, Media, remix culture on November 2, 2007 | 2 Comments »
Unilever is a huge company with many impressive brands under its control.
It’s got a firm grasp of alternative and interactive marketing techniques – in fact its Dove brand is currently basking in the limelight for its Evolution and Onslaught campaigns for Real Beauty.
What’s interesting is those same techniques are being applied to another Unilever brand [...]
Posted in Attention Economy, Blogging, Media on October 30, 2007 | Comments Off
Susan Mernit has an interesting post on the changes in the blogoshere over the past two years. What she notes is:
- the rise of the multi-writer commercial blog,
- and a shift to breaking news instead of commentary and observation
- the declining status and links to single (previously influential) bloggers
In one sense it is part of a trend that [...]
Posted in Advertising, Attention Economy, Long Tail, Media, Newspapers, Radio, Television on October 10, 2007 | 1 Comment »
Jeff Jarvis notes that Google controls 40% of online advertising, and that their share of online advertising is growing faster than online advertising as a whole. In a world where online services are increasingly monetized by ad revenue – this concentrates incredible power in Google’s ad serving algorithms.
It’s not hard to understand why they are [...]
Posted in Attention Economy, MUsic, Media, Newspapers on September 20, 2007 | Comments Off
Bob Leftez writes about discovering The Weepies – a great but lesser known band that he discovered through their labels downloadable sampler – like Prince done in conjunction with a local paper.
Bob like them so much he wrote a post about them (bet their traffic spiked). It also gave him a platform to talk about [...]
Posted in Attention Economy, Marketing, Media, remix culture on August 31, 2007 | Comments Off
In writing about audio books Seth Godin observes that people who listen to his audio books are 10 times more likely to contact him than book readers. His hypothesis for this difference is:
“Part of it is the entertaining nature of the presentation, I think (I probably talk better than I write) and part of it [...]
Posted in Media, Social Software, Strategy, Television on August 15, 2007 | 2 Comments »
Matt Locke has an interesting post
“describing social media spaces in a way that can be shared by both traditional media indies and digital media agencies”
He uses a use centered model based on behavior, action and expectation while on a site. The six styles are:
- Secret Spaces
- Group Spaces
- Publishing Spaces
- Performing Spaces
- Participation Spaces
- Watching Spaces
(link here for his description of [...]
