Michael Goldhaber’s prescient 1997 article “The Attention Economy and the Net” argues that we are at a time of transition between economic systems. The industrial economy is giving way to an attention economy – and with it the way value is apportioned.
The underlying argument is that when there is an abundance of information the value [...]
Archive for the ‘Marketing’ Category
The New Branded Entertainment
Posted in Advertising, Marketing, Media on May 25, 2007 | 1 Comment »
Pete Blackshaw has an interesting piece on branded user generated content or co-creation. It’s a very compelling form of brand engagement – if you can pull it off.
You can’t just put up a site and let go otherwise your brand identity can suffer – at the same time to many rules means you loose authenticity. [...]
Anyone who has questions about how multimedia and web presence fits into a newspaper should check out The Washington Posts new series onBeing.
Two impressions leap to mind very quickly:
- Politicians aren’t the only interesting people in Washington.
- Any paper that tells stories this well is a paper I should be reading.
As well the site’s beautiful [...]
Viral Marketing
Posted in Marketing on April 2, 2007 | Comments Off
At Saturday’s BarCamp Alec Saunders who heads Iotum, a telephony presence start-up that seeing impressive up take of its product “Talk Now” spent some time sharing how he built that.
Viral marketing can drive exponential growth which makes it an attractive strategy. Alec outlines 6 factors that make good viral candidates. These principals apply to any [...]
Widgets and Community Ecosystems
Posted in Innovation, Marketing, Media, Uncategorized on March 22, 2007 | Comments Off
One of the projects I was working on recently used widgets to display constantly changing time sensitive and site specific information across a hierarchical family of enterprise web sites. Each site’s widget could be configured to only display information relevant to the audience of that site making it a powerful tool to build connection with [...]
Is Content ever free?
Posted in Marketing, Media on December 14, 2006 | No Comments »
Content doesn’t appear magically for free - anywhere!
The issue is how it is paid for, and can that be done in a way that doesn’t distract from the experience so users turn off. A secondary issue, in light of technology evolution, is the model sustainable as technology makes it easier for users to control their [...]
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