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Archive for the ‘Marketing’ Category

Talk

Posted in Facebook, Internet, Marketing, Telephony & VoIP, e-commerce on January 31, 2008 | 1 Comment »

While talking about the Social Media Press release yesterday I mused about the need for real-time communications to be included in the system.
Actually the call is for a much broader inclusion of person to person or person to group communication in Internet services - direct discussion between people using a site and between users and [...]

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Social Media Press-Releases – part 2

Posted in Advertising, Business Process, Marketing, Media, Social Software, Strategy on January 30, 2008 | Comments Off

Earlier I’d written on the social media press release – essentially a site designed as a repository for sharable clips, images and story components that can be used by journalists and bloggers.
A few days ago Maggie Fox released her company’s version, providing details of the internal lay out and the elements that should be included. [...]

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Social Media as the new marketing and advertising

Posted in Advertising, Attention Economy, Blogging, Marketing, Social Software, Strategy on December 5, 2007 | 1 Comment »

On Monday I attended Joseph Thornley’s Ottawa Third Tuesday Social Media Meet-up. As usual it did not disappoint.
Richard Binhammer, Dell’s Senior Manager of Public Affairs took us through the process that took Dell from ‘Dell Hell’ to ’Dell Swell’ and everything in between.. Along the way he provided remarkable insight into the way that social [...]

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A Beacon for Media IT

Posted in Advertising, Facebook, Innovation, Marketing, Media, Strategy on November 7, 2007 | 1 Comment »

Yesterday FaceBook announced Beacon – an ad widget for eCommerce sites that asks the purchaser if they want the purchase in their FaceBook feed. One click and you’ve promoted the site and product while linking it to the reputation of the purchaser.
What’s slick about this is it removes the last shred of doubt that content is [...]

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Axe the Evolution

Posted in Advertising, Marketing, Media, remix culture on November 2, 2007 | 2 Comments »

Unilever is a huge company with many impressive brands under its control. 
It’s got a firm grasp of alternative and interactive marketing techniques – in fact its Dove brand is currently basking in the limelight for its Evolution and Onslaught campaigns for Real Beauty.
What’s interesting is those same techniques are being applied to another Unilever brand [...]

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Do Sensory Channels Matter?

Posted in Attention Economy, Marketing, Media, remix culture on August 31, 2007 | Comments Off

In writing about audio books Seth Godin observes that people who listen to his audio books are 10 times more likely to contact him than book readers. His hypothesis for this difference is:
“Part of it is the entertaining nature of the presentation, I think (I probably talk better than I write) and part of it [...]

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The Future of Software - The 8th C

Posted in Innovation, Marketing on August 1, 2007 | Comments Off

GigaOm is kicking off a month long series on the future of software.
The first installment (written by Anne Truitt Zelenka - editor of the WebWorkerDaily) covers the 7 C’s of software:
- Collective
- Connected
- Cyborg
- Closed
- Composed
- Choreographed
- Cognizant
All the core themes are there. What’s implied, but missing is:
- Customary
Software will be embedded in everything – and the thought process that leads to applications [...]

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Posted in Advertising, Attention Economy, Marketing, Social Software, e-commerce on July 12, 2007 | Comments Off

Om Malik is putting people onto Downfly – a social link exchange service with a twist. Not only does it make it very easy to send links to your friends from any page or application. To get an idea of how easy, and social this is check out this little promo:

According [...]

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Social Application Optimization

Posted in Advertising, Attention Economy, Facebook, LinkedIn, Marketing, Social Software on July 9, 2007 | Comments Off

Alec Saunders points to a great post by Jeneane Sessum on Social Application Optimization – likening it to Cluetrain Manifesto with its suggestion that marketing is conversation.
Jeneane suggests there’s a need for a strategy and programs to have those conversations in social spaces creating an integrated presence across social sites or as she calls it [...]

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Advertising divided

Posted in Advertising, Internet, Marketing, Media, Social Software on June 13, 2007 | Comments Off

Om Malik in his review of the Apple-Bebo announcement to sell iTunes through Bebo’s social network asks “Can we expect more such deals’?.
He believes we will – in large part because social networks are not attracting advertisers at the rate their incredible page views would suggest.
I’d agree in the short term that such deals will increase [...]

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