Jeff Jarvis notes that Google controls 40% of online advertising, and that their share of online advertising is growing faster than online advertising as a whole. In a world where online services are increasingly monetized by ad revenue – this concentrates incredible power in Google’s ad serving algorithms.
It’s not hard to understand why they are [...]
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Posted in Internet, Long Tail, Media, Radio on June 26, 2007 | Comments Off
Internet Radio goes silent today to protest large retroactive increases in royalty fees.
Sounds like a sleeper of an issue made worse by a campaign that doesn’t make sense! It shouldn’t be. This is an important issue that at its heart looks like a battle royal over the business models and revenue that will effect the options [...]
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Posted in Advertising, Long Tail, Media, Social Software on June 20, 2007 | Comments Off
Jeremy Liew has a number of great posts on behavioral targeted ads
First some background. Liew points out the number of sites people visit has grown dramatically in the past 5 years, at the same time the top 10 domains are getting an increasing proportion of total internet page views.
On the surface this suggests that many [...]
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Posted in Long Tail, Media, Social Software on May 12, 2007 | Comments Off
Lex Miron of CIBC has produced an extremely interesting, analysis of the role of the Long Tail in today’s interactive media universe (Part 1 & Part 2). What he was trying to determine whether investment value is greater in the most popular sites or in the mass of less popular sites which he defines as the [...]
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