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Archive for the ‘CBS’ Category

Social Media Press Releases

Posted in Advertising, Attention Economy, Blogging, CBS, Social Software, Strategy on October 11, 2007 | 1 Comment »

Maggie Fox asks whether a site for social media sharing makes a good press release (here). The idea is that making images and video available for sharing enables traditional press and well as bloggers to spread the news – and that is after all the purpose of a press release.
Conceptually it’s a great idea.
What’s needed [...]

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Recognition in the Attention Economy

Posted in Attention Economy, CBS, Internet, Marketing, Newspapers, Social Software, Washington Post on June 6, 2007 | 1 Comment »

Michael Goldhaber’s prescient 1997 article “The Attention Economy and the Net” argues that we are at a time of transition between economic systems. The industrial economy is giving way to an attention economy – and with it the way value is apportioned.
The underlying argument is that when there is an abundance of information the value [...]

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CBS buys Last.fm - Inspired

Posted in CBS, Facebook, Marketing, Radio, Social Software on May 30, 2007 | Comments Off

Mark Ramsey reports that CBS has bought Last.fm.
Mark speculates that in two years well see Last.Fm integrated into all of CBS’s radio web sites delivering the personalized online radio that Last.fm is famous for.
While that my be true (except for the two year part) because if they plan to take that long they’d develop a [...]

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