On Monday I attended Joseph Thornley’s Ottawa Third Tuesday Social Media Meet-up. As usual it did not disappoint.
Richard Binhammer, Dell’s Senior Manager of Public Affairs took us through the process that took Dell from ‘Dell Hell’ to ’Dell Swell’ and everything in between.. Along the way he provided remarkable insight into the way that social [...]
Archive for the ‘Attention Economy’ Category
Ch-Ch-Changes
Posted in Attention Economy, Blogging, Media on October 30, 2007 | Comments Off
Susan Mernit has an interesting post on the changes in the blogoshere over the past two years. What she notes is:
- the rise of the multi-writer commercial blog,
- and a shift to breaking news instead of commentary and observation
- the declining status and links to single (previously influential) bloggers
In one sense it is part of a trend that [...]
Online Advertising Consolidation
Posted in Advertising, Attention Economy, Long Tail, Media, Newspapers, Radio, Television on October 10, 2007 | 1 Comment »
Jeff Jarvis notes that Google controls 40% of online advertising, and that their share of online advertising is growing faster than online advertising as a whole. In a world where online services are increasingly monetized by ad revenue – this concentrates incredible power in Google’s ad serving algorithms.
It’s not hard to understand why they are [...]
Evolution of Online Advertising
Posted in Advertising, Attention Economy, Television on October 1, 2007 | 1 Comment »
The Guardian has an interesting piece about the evolution of online advertising written by Guy Phillipson, CEO of the Internet Advertising Bureau.
His essential thesis is that “online will overtake TV as the biggest (ad) medium by the end of 2010.” That’s a bold claim – that get’s bolder with the hypothesis that brand experience will [...]
Sampling Music
Posted in Attention Economy, MUsic, Media, Newspapers on September 20, 2007 | Comments Off
Bob Leftez writes about discovering The Weepies – a great but lesser known band that he discovered through their labels downloadable sampler – like Prince done in conjunction with a local paper.
Bob like them so much he wrote a post about them (bet their traffic spiked). It also gave him a platform to talk about [...]
Do Sensory Channels Matter?
Posted in Attention Economy, Marketing, Media, remix culture on August 31, 2007 | Comments Off
In writing about audio books Seth Godin observes that people who listen to his audio books are 10 times more likely to contact him than book readers. His hypothesis for this difference is:
“Part of it is the entertaining nature of the presentation, I think (I probably talk better than I write) and part of it [...]
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