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Archive for the ‘Advertising’ Category

Adding Voice

Posted in Advertising, Social Software, Telephony & VoIP, VoIP, e-commerce on September 10, 2007 | Comments Off

Years ago I was a product line manager at Computer Telephony hardware manufacturer. Back then the big applications were voice mail, automatic call distribution, and numerous variants of calling card, personal assistant and unified messaging applications – and of course conferencing.
Back in July Jeff Pulver lamented that not much has chanced – saying VoIP vendors [...]

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Posted in Advertising, Attention Economy, Marketing, Social Software, e-commerce on July 12, 2007 | Comments Off

Om Malik is putting people onto Downfly – a social link exchange service with a twist. Not only does it make it very easy to send links to your friends from any page or application. To get an idea of how easy, and social this is check out this little promo:

According [...]

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Social Application Optimization

Posted in Advertising, Attention Economy, Facebook, LinkedIn, Marketing, Social Software on July 9, 2007 | Comments Off

Alec Saunders points to a great post by Jeneane Sessum on Social Application Optimization – likening it to Cluetrain Manifesto with its suggestion that marketing is conversation.
Jeneane suggests there’s a need for a strategy and programs to have those conversations in social spaces creating an integrated presence across social sites or as she calls it [...]

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Federated Advertising Platforms

Posted in Advertising, Media, Newspapers, Radio, Television on June 27, 2007 | Comments Off

In a recent post I’d said “media will come to recognize that they are as much in the advertising assembly business as they are in the ad delivery and content businesses”
Seems Time Inc. already recognizes which led to an interesting post at Publishing 2.0 comparing Ad Platforms and Ad Networks. The core distinction is who [...]

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The Future of Newspapers (and Radio & TV)

Posted in Advertising, Attention Economy, Internet, Media, Newspapers, Radio, Social Software, Television on June 22, 2007 | 1 Comment »

Jeff Jarvis asked what newspapers will look like in 2020. It’s an interesting question because 13 years is a huge timeframe – when you consider what the past 13 years have wrought. But here’s a stab.
First the underlying processes technologies that are in evidence now, or in accelerated adoption cycles, will be the same processes [...]

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Behaviorally Targeted Ads

Posted in Advertising, Long Tail, Media, Social Software on June 20, 2007 | Comments Off

Jeremy Liew has a number of great posts on behavioral targeted ads
First some background. Liew points out the number of sites people visit has grown dramatically in the past 5 years, at the same time the top 10 domains are getting an increasing proportion of total internet page views.
On the surface this suggests that many [...]

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Advertising divided

Posted in Advertising, Internet, Marketing, Media, Social Software on June 13, 2007 | Comments Off

Om Malik in his review of the Apple-Bebo announcement to sell iTunes through Bebo’s social network asks “Can we expect more such deals’?.
He believes we will – in large part because social networks are not attracting advertisers at the rate their incredible page views would suggest.
I’d agree in the short term that such deals will increase [...]

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More than Advertising

Posted in Advertising on May 28, 2007 | Comments Off

What makes the web such a great tool for advertising is its ability to:
Intervene at different points in the buying cycle,
Assemble groups from individuals distributed by time or space
Support interaction between buyers and sellers
These are the same features that make it such a powerful tool for disrupting supply chains. Of course this has a fancy [...]

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The New Branded Entertainment

Posted in Advertising, Marketing, Media on May 25, 2007 | 1 Comment »

Pete Blackshaw has an interesting piece on branded user generated content or co-creation. It’s a very compelling form of brand engagement – if you can pull it off.
You can’t just put up a site and let go otherwise your brand identity can suffer – at the same time to many rules means you loose authenticity.  [...]

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Where’s the bucks?

Posted in Advertising, Media on May 24, 2007 | Comments Off

Maggie Fox posted about Net Pop | Play survey that measured how Americans spend their ‘spare time’. Increasingly that’s online, if they have broadband. Maggie’s question:
“Given the fact that just 7% of advertising budgets are devoted to buys in a space where people spend more than 40% of their time, it would appear that there’s [...]

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