Earlier I’d written on the social media press release – essentially a site designed as a repository for sharable clips, images and story components that can be used by journalists and bloggers.
A few days ago Maggie Fox released her company’s version, providing details of the internal lay out and the elements that should be included. [...]
Archive for the ‘Advertising’ Category
(Web) Video killed the TV Star
Posted in Advertising, Blogging, Innovation, Media, Television on November 21, 2007 | Comments Off
With apologies to Buggles – whose 1979 hit remembers the golden era of radio while celebrating the unrelenting force of technology to re-shape media.
It’s TV’s turn now. Web & Social video are set to reshape both media.
Locally stealth start-ups Overlay.tv and FaveQuest are playing in this area, as are local content producers like RaceDV. What’s [...]
A Beacon for Media IT
Posted in Advertising, Facebook, Innovation, Marketing, Media, Strategy on November 7, 2007 | 1 Comment »
Yesterday FaceBook announced Beacon – an ad widget for eCommerce sites that asks the purchaser if they want the purchase in their FaceBook feed. One click and you’ve promoted the site and product while linking it to the reputation of the purchaser.
What’s slick about this is it removes the last shred of doubt that content is [...]
Axe the Evolution
Posted in Advertising, Marketing, Media, remix culture on November 2, 2007 | 2 Comments »
Unilever is a huge company with many impressive brands under its control.
It’s got a firm grasp of alternative and interactive marketing techniques – in fact its Dove brand is currently basking in the limelight for its Evolution and Onslaught campaigns for Real Beauty.
What’s interesting is those same techniques are being applied to another Unilever brand [...]
Social Advertising
Posted in Advertising on October 19, 2007 | Comments Off
To be effective advertising has to ensure that it gains, and holds, the audiences attention.
Volvo UK found an interesting way to do this for at cinema adverts. It developed a game where the audience co-ordinates waving its hands to score points (and win prizes) on a virtual course. The cooperative nature of the activity also [...]
Online Advertising Consolidation
Posted in Advertising, Attention Economy, Long Tail, Media, Newspapers, Radio, Television on October 10, 2007 | 1 Comment »
Jeff Jarvis notes that Google controls 40% of online advertising, and that their share of online advertising is growing faster than online advertising as a whole. In a world where online services are increasingly monetized by ad revenue – this concentrates incredible power in Google’s ad serving algorithms.
It’s not hard to understand why they are [...]
Evolution of Online Advertising
Posted in Advertising, Attention Economy, Television on October 1, 2007 | 1 Comment »
The Guardian has an interesting piece about the evolution of online advertising written by Guy Phillipson, CEO of the Internet Advertising Bureau.
His essential thesis is that “online will overtake TV as the biggest (ad) medium by the end of 2010.” That’s a bold claim – that get’s bolder with the hypothesis that brand experience will [...]
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